Market Research Analysts and Marketing Specialists Salary Trend (2011–2024)
Historical salary and employment data from the U.S. Bureau of Labor Statistics.
Median Salary in 2024
$76,950
↑ 27.7% since 2011
Median Salary Over Time
Market Research Analysts and Marketing Specialists — Median Annual Salary
Employment Over Time
Market Research Analysts and Marketing Specialists — Total Employment
Key Insights
📈Salaries grew 27.7% since 2011 ($60,250 → $76,950)
🏆Peak year: 2024 at $76,950
🦠COVID impact: Salary rose 3.2% from 2019 to 2020, likely reflecting workforce composition changes.
💰After inflation (~3%/yr), real growth is approximately -13%
Year-by-Year Salary Data
| Year | Median Salary | YoY Change |
|---|---|---|
| 2024 | $76,950 | +3.0% |
| 2023 | $74,680 | +9.5% |
| 2022 | $68,230 | +6.7% |
| 2021 | $63,920 | -2.9% |
| 2020 | $65,810 | +3.2% |
| 2019 | $63,790 | +1.1% |
| 2018 | $63,120 | -0.2% |
| 2017 | $63,230 | +1.1% |
| 2016 | $62,560 | +0.7% |
| 2015 | $62,150 | +1.4% |
| 2014 | $61,290 | +0.8% |
| 2013 | $60,800 | +0.8% |
| 2012 | $60,300 | +0.1% |
| 2011 | $60,250 | — |
Data Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), 2011–2024. All figures are annual median wages in nominal dollars.