Market Research Analysts and Marketing Specialists Salary

Median Salary
$78,760
per year
Hourly Rate
$37.87
per hour
Employment
899,580
jobs in the U.S.

Salary Distribution

10th percentile
$43,390
25th percentile
$58,350
Median
$78,760
75th percentile
$108,310
90th percentile
$155,480

💰 Market Research Analysts and Marketing Specialists Salary by State

Best Cities (cost-adjusted) →

Salary Map — Click a state for details

$52K
$102K■ No data
StateMedianvs. National
Massachusetts$101,810+29.3%
Delaware$101,270+28.6%
New York$98,580+25.2%
District of Columbia$98,090+24.5%
Washington$95,120+20.8%
California$94,700+20.2%
Colorado$93,050+18.1%
New Jersey$88,190+12.0%
Minnesota$87,510+11.1%
Rhode Island$86,240+9.5%
Oregon$79,150+0.5%
Illinois$79,120+0.5%
North Carolina$78,410-0.4%
Connecticut$77,740-1.3%
Virginia$76,980-2.3%
Maryland$76,370-3.0%
Georgia$75,850-3.7%
Florida$75,450-4.2%
Vermont$74,880-4.9%
Ohio$72,790-7.6%
Texas$72,520-7.9%
Maine$71,980-8.6%
Arizona$71,940-8.7%
Nevada$71,840-8.8%
Kansas$70,430-10.6%
Missouri$70,140-10.9%
Tennessee$69,790-11.4%
South Carolina$69,440-11.8%
Pennsylvania$68,760-12.7%
Montana$68,080-13.6%
Michigan$66,780-15.2%
Alaska$66,710-15.3%
Iowa$66,390-15.7%
Arkansas$65,430-16.9%
Wisconsin$64,800-17.7%
New Hampshire$64,570-18.0%
Indiana$63,700-19.1%
South Dakota$63,490-19.4%
Utah$62,630-20.5%
New Mexico$61,950-21.3%
Oklahoma$61,940-21.4%
North Dakota$61,580-21.8%
Kentucky$61,480-21.9%
Wyoming$60,990-22.6%
Idaho$60,970-22.6%
Nebraska$60,000-23.8%
Louisiana$59,690-24.2%
Alabama$59,530-24.4%
Hawaii$59,390-24.6%
Mississippi$56,640-28.1%
West Virginia$52,340-33.5%

🏙️ Market Research Analysts and Marketing Specialists Salary by Metro Area

Metro AreaMedianvs. National
San Jose-Sunnyvale-Santa Clara, CA$141,960+80.2%
San Francisco-Oakland-Fremont, CA$123,250+56.5%
Boston-Cambridge-Newton, MA-NH$102,390+30.0%
Seattle-Tacoma-Bellevue, WA$102,170+29.7%
New York-Newark-Jersey City, NY-NJ$100,520+27.6%
Denver-Aurora-Centennial, CO$99,040+25.7%
Minneapolis-St. Paul-Bloomington, MN-WI$97,910+24.3%
Boulder, CO$97,600+23.9%
Durham-Chapel Hill, NC$93,110+18.2%
Worcester, MA$90,300+14.7%
Colorado Springs, CO$90,210+14.5%
Washington-Arlington-Alexandria, DC-VA-MD-WV$87,160+10.7%
Springfield, MA$85,970+9.2%
Greeley, CO$85,830+9.0%
Portland-Vancouver-Hillsboro, OR-WA$85,350+8.4%
Providence-Warwick, RI-MA$83,960+6.6%
Rochester, MN$83,030+5.4%
Fayetteville-Springdale-Rogers, AR$83,000+5.4%
Los Angeles-Long Beach-Anaheim, CA$82,990+5.4%
Charlotte-Concord-Gastonia, NC-SC$82,930+5.3%
Trenton-Princeton, NJ$82,110+4.3%
Richmond, VA$81,660+3.7%
Napa, CA$81,440+3.4%
Bridgeport-Stamford-Danbury, CT$81,030+2.9%
Austin-Round Rock-San Marcos, TX$80,460+2.2%
Chicago-Naperville-Elgin, IL-IN$80,400+2.1%
Oxnard-Thousand Oaks-Ventura, CA$80,100+1.7%
Olympia-Lacey-Tumwater, WA$79,910+1.5%
Santa Maria-Santa Barbara, CA$79,710+1.2%
San Diego-Chula Vista-Carlsbad, CA$79,440+0.9%
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD$79,420+0.8%
Barnstable Town, MA$79,150+0.5%
Dalton, GA$79,040+0.4%
Atlanta-Sandy Springs-Roswell, GA$79,030+0.3%
Miami-Fort Lauderdale-West Palm Beach, FL$78,990+0.3%
Raleigh-Cary, NC$78,980+0.3%
Santa Cruz-Watsonville, CA$78,880+0.2%
Ithaca, NY$78,810+0.1%
Santa Rosa-Petaluma, CA$78,810+0.1%
Peoria, IL$78,700-0.1%
Sacramento-Roseville-Folsom, CA$78,630-0.2%
Hartford-West Hartford-East Hartford, CT$78,220-0.7%
Burlington, NC$77,860-1.1%
Bend, OR$77,240-1.9%
Nashville-Davidson--Murfreesboro--Franklin, TN$77,240-1.9%
Rochester, NY$77,170-2.0%
Syracuse, NY$77,110-2.1%
Detroit-Warren-Dearborn, MI$77,100-2.1%
Columbus, OH$77,010-2.2%
Jacksonville, FL$76,740-2.6%
Lakeland-Winter Haven, FL$76,630-2.7%
Des Moines-West Des Moines, IA$76,580-2.8%
Kennewick-Richland, WA$76,540-2.8%
Kiryas Joel-Poughkeepsie-Newburgh, NY$76,300-3.1%
Bremerton-Silverdale-Port Orchard, WA$76,220-3.2%
Albany-Schenectady-Troy, NY$76,140-3.3%
Buffalo-Cheektowaga, NY$75,990-3.5%
Pittsfield, MA$75,940-3.6%
Cincinnati, OH-KY-IN$75,750-3.8%
Niles, MI$75,470-4.2%
Hickory-Lenoir-Morganton, NC$75,450-4.2%
Naples-Marco Island, FL$75,280-4.4%
Dallas-Fort Worth-Arlington, TX$75,240-4.5%
Tampa-St. Petersburg-Clearwater, FL$75,210-4.5%
New Haven, CT$74,790-5.0%
Burlington-South Burlington, VT$74,690-5.2%
Las Vegas-Henderson-North Las Vegas, NV$74,670-5.2%
Baltimore-Columbia-Towson, MD$74,620-5.3%
Phoenix-Mesa-Chandler, AZ$74,590-5.3%
Spartanburg, SC$74,510-5.4%
Fort Collins-Loveland, CO$74,240-5.7%
St. Louis, MO-IL$74,130-5.9%
Greensboro-High Point, NC$74,060-6.0%
Milwaukee-Waukesha, WI$73,880-6.2%
Stockton-Lodi, CA$73,650-6.5%
Vallejo, CA$73,470-6.7%
Portland-South Portland, ME$73,420-6.8%
Palm Bay-Melbourne-Titusville, FL$73,350-6.9%
Lexington Park, MD$73,320-6.9%
Winston-Salem, NC$73,320-6.9%
Greenville, NC$73,300-6.9%
North Port-Bradenton-Sarasota, FL$73,260-7.0%
Mankato, MN$73,020-7.3%
St. Cloud, MN$73,000-7.3%
Wildwood-The Villages, FL$72,890-7.5%
Orlando-Kissimmee-Sanford, FL$72,860-7.5%
Glens Falls, NY$72,580-7.8%
Kansas City, MO-KS$72,580-7.8%
Amherst Town-Northampton, MA$72,550-7.9%
Midland, TX$72,550-7.9%
Waterbury-Shelton, CT$72,070-8.5%
Charlottesville, VA$72,010-8.6%
Greenville-Anderson-Greer, SC$71,910-8.7%
Memphis, TN-MS-AR$71,600-9.1%
Modesto, CA$71,600-9.1%
Davenport-Moline-Rock Island, IA-IL$71,590-9.1%
Harrisburg-Carlisle, PA$71,500-9.2%
Midland, MI$71,490-9.2%
Cleveland, OH$71,350-9.4%
Hilton Head Island-Bluffton-Port Royal, SC$71,330-9.4%
Port St. Lucie, FL$71,310-9.5%
Longview-Kelso, WA$71,120-9.7%
Gainesville, FL$70,920-10.0%
Savannah, GA$70,860-10.0%
Chico, CA$70,820-10.1%
Hanford-Corcoran, CA$70,720-10.2%
Kenosha, WI$70,690-10.2%
Racine-Mount Pleasant, WI$70,660-10.3%
Manchester-Nashua, NH$70,570-10.4%
Salinas, CA$70,440-10.6%
Spokane-Spokane Valley, WA$70,390-10.6%
Battle Creek, MI$70,380-10.6%
Utica-Rome, NY$70,170-10.9%
Pueblo, CO$69,990-11.1%
Bakersfield-Delano, CA$69,910-11.2%
Riverside-San Bernardino-Ontario, CA$69,840-11.3%
Atlantic City-Hammonton, NJ$69,780-11.4%
Staunton-Stuarts Draft, VA$69,660-11.6%
Virginia Beach-Chesapeake-Norfolk, VA-NC$69,560-11.7%
Wilmington, NC$69,480-11.8%
Wenatchee-East Wenatchee, WA$69,160-12.2%
Rocky Mount, NC$68,730-12.7%
Anchorage, AK$68,720-12.7%
Mount Vernon-Anacortes, WA$68,710-12.8%
Columbia, SC$68,600-12.9%
Redding, CA$68,140-13.5%
Columbus, GA-AL$68,080-13.6%
Decatur, IL$68,080-13.6%
Madison, WI$67,990-13.7%
Allentown-Bethlehem-Easton, PA-NJ$67,740-14.0%
Billings, MT$67,380-14.4%
Houston-Pasadena-The Woodlands, TX$67,370-14.5%
Lawrence, KS$67,060-14.9%
Deltona-Daytona Beach-Ormond Beach, FL$67,020-14.9%
Winchester, VA-WV$66,920-15.0%
Lewiston-Auburn, ME$66,820-15.2%
San Luis Obispo-Paso Robles, CA$66,660-15.4%
Chattanooga, TN-GA$66,460-15.6%
Columbus, IN$66,390-15.7%
Binghamton, NY$66,330-15.8%
Visalia, CA$66,330-15.8%
Reno, NV$66,260-15.9%
Ann Arbor, MI$66,210-15.9%
Sioux Falls, SD-MN$66,060-16.1%
Akron, OH$66,000-16.2%
Bozeman, MT$65,990-16.2%
San Antonio-New Braunfels, TX$65,950-16.3%
Chambersburg, PA$65,900-16.3%
Champaign-Urbana, IL$65,840-16.4%
Helena, MT$65,820-16.4%
Athens-Clarke County, GA$65,810-16.4%
Charleston-North Charleston, SC$65,650-16.6%
Merced, CA$65,640-16.7%
Grants Pass, OR$65,590-16.7%
New Orleans-Metairie, LA$65,590-16.7%
Dover, DE$65,520-16.8%
Jackson, MI$65,510-16.8%
Kingsport-Bristol, TN-VA$65,420-16.9%
Yuba City, CA$65,410-17.0%
Missoula, MT$65,350-17.0%
Topeka, KS$65,340-17.0%
Lexington-Fayette, KY$65,280-17.1%
Elkhart-Goshen, IN$65,240-17.2%
Indianapolis-Carmel-Greenwood, IN$65,200-17.2%
Cape Coral-Fort Myers, FL$65,180-17.2%
Appleton, WI$65,110-17.3%
Springfield, IL$65,090-17.4%
Wausau, WI$65,060-17.4%
York-Hanover, PA$65,020-17.4%
Panama City-Panama City Beach, FL$65,000-17.5%
Tallahassee, FL$65,000-17.5%
Vineland, NJ$64,990-17.5%
Goldsboro, NC$64,940-17.5%
Yakima, WA$64,900-17.6%
Grand Rapids-Wyoming-Kentwood, MI$64,880-17.6%
Valdosta, GA$64,840-17.7%
Lancaster, PA$64,790-17.7%
Columbia, MO$64,720-17.8%
Corvallis, OR$64,700-17.9%
Lansing-East Lansing, MI$64,690-17.9%
Salt Lake City-Murray, UT$64,670-17.9%
Medford, OR$64,580-18.0%
Gainesville, GA$64,570-18.0%
Eugene-Springfield, OR$64,520-18.1%
Monroe, MI$64,500-18.1%
Hagerstown-Martinsburg, MD-WV$64,470-18.1%
Elizabethtown, KY$64,460-18.2%
Roanoke, VA$64,340-18.3%
Salem, OR$64,160-18.5%
Lafayette-West Lafayette, IN$64,120-18.6%
Dayton-Kettering-Beavercreek, OH$64,100-18.6%
Pinehurst-Southern Pines, NC$64,080-18.6%
South Bend-Mishawaka, IN-MI$64,000-18.7%
Waterloo-Cedar Falls, IA$64,000-18.7%
Sheboygan, WI$63,990-18.8%
Wichita, KS$63,890-18.9%
Iowa City, IA$63,790-19.0%
Asheville, NC$63,760-19.0%
Terre Haute, IN$63,710-19.1%
Grand Junction, CO$63,640-19.2%
Cedar Rapids, IA$63,630-19.2%
Bangor, ME$63,600-19.2%
Cheyenne, WY$63,590-19.3%
Bellingham, WA$63,570-19.3%
Las Cruces, NM$63,450-19.4%
Punta Gorda, FL$63,450-19.4%
Pensacola-Ferry Pass-Brent, FL$63,400-19.5%
Duluth, MN-WI$63,380-19.5%
Louisville/Jefferson County, KY-IN$63,280-19.7%
Pittsburgh, PA$63,190-19.8%
Oklahoma City, OK$63,160-19.8%
Tulsa, OK$63,130-19.8%
Walla Walla, WA$63,120-19.9%
Oshkosh-Neenah, WI$63,060-19.9%
Rome, GA$63,060-19.9%
Green Bay, WI$63,050-19.9%
Reading, PA$63,040-20.0%
Urban Honolulu, HI$62,990-20.0%
Provo-Orem-Lehi, UT$62,960-20.1%
Toledo, OH$62,950-20.1%
Knoxville, TN$62,890-20.1%
Fresno, CA$62,880-20.2%
Blacksburg-Christiansburg-Radford, VA$62,790-20.3%
Little Rock-North Little Rock-Conway, AR$62,790-20.3%
Kingston, NY$62,710-20.4%
Norwich-New London-Willimantic, CT$62,700-20.4%
Lawton, OK$62,590-20.5%
Janesville-Beloit, WI$62,480-20.7%
Jefferson City, MO$62,460-20.7%
Kokomo, IN$62,450-20.7%
Albany, OR$62,440-20.7%
Pocatello, ID$62,440-20.7%
Morristown, TN$62,410-20.8%
Bismarck, ND$62,400-20.8%
Boise City, ID$62,380-20.8%
Fond du Lac, WI$62,370-20.8%
Omaha, NE-IA$62,280-20.9%
Birmingham, AL$62,190-21.0%
Crestview-Fort Walton Beach-Destin, FL$62,180-21.1%
Bloomington, IN$62,130-21.1%
Albuquerque, NM$62,040-21.2%
Eau Claire, WI$61,990-21.3%
Salisbury, MD$61,990-21.3%
Harrisonburg, VA$61,950-21.3%
La Crosse-Onalaska, WI-MN$61,930-21.4%
Kalamazoo-Portage, MI$61,820-21.5%
Rockford, IL$61,810-21.5%
Lebanon, PA$61,770-21.6%
Altoona, PA$61,740-21.6%
Fort Wayne, IN$61,730-21.6%
Rapid City, SD$61,700-21.7%
Sierra Vista-Douglas, AZ$61,690-21.7%
Fargo, ND-MN$61,680-21.7%
Dubuque, IA$61,660-21.7%
College Station-Bryan, TX$61,620-21.8%
Cleveland, TN$61,580-21.8%
Lima, OH$61,560-21.8%
Logan, UT-ID$61,540-21.9%
Amarillo, TX$61,380-22.1%
Minot, ND$61,310-22.2%
Williamsport, PA$61,260-22.2%
Montgomery, AL$61,240-22.2%
Springfield, OH$61,210-22.3%
Ames, IA$61,100-22.4%
Manhattan, KS$61,100-22.4%
State College, PA$61,050-22.5%
Prescott Valley-Prescott, AZ$61,010-22.5%
Augusta-Richmond County, GA-SC$60,920-22.7%
Sebastian-Vero Beach-West Vero Corridor, FL$60,880-22.7%
Ocala, FL$60,820-22.8%
Victoria, TX$60,760-22.9%
Paducah, KY-IL$60,720-22.9%
Erie, PA$60,700-22.9%
Santa Fe, NM$60,560-23.1%
El Centro, CA$60,540-23.1%
Flagstaff, AZ$60,530-23.1%
Grand Forks, ND-MN$60,530-23.1%
Macon-Bibb County, GA$60,510-23.2%
Great Falls, MT$60,440-23.3%
Scranton--Wilkes-Barre, PA$60,440-23.3%
Mobile, AL$60,340-23.4%
Jackson, MS$60,310-23.4%
Lynchburg, VA$60,310-23.4%
Lewiston, ID-WA$60,270-23.5%
Carson City, NV$60,250-23.5%
Bowling Green, KY$60,200-23.6%
Sandusky, OH$60,110-23.7%
Virgin Islands$59,990-23.8%
Casper, WY$59,990-23.8%
Flint, MI$59,990-23.8%
Sherman-Denison, TX$59,950-23.9%
Evansville, IN$59,770-24.1%
Watertown-Fort Drum, NY$59,700-24.2%
Youngstown-Warren, OH$59,700-24.2%
Homosassa Springs, FL$59,690-24.2%
Baton Rouge, LA$59,680-24.2%
Canton-Massillon, OH$59,660-24.3%
Auburn-Opelika, AL$59,650-24.3%
Tucson, AZ$59,540-24.4%
Coeur d'Alene, ID$59,520-24.4%
Enid, OK$59,510-24.4%
Michigan City-La Porte, IN$59,500-24.5%
Traverse City, MI$59,460-24.5%
Farmington, NM$59,400-24.6%
Florence, SC$59,280-24.7%
Houma-Bayou Cane-Thibodaux, LA$59,260-24.8%
Huntsville, AL$59,230-24.8%
Ogden, UT$59,140-24.9%
Sebring, FL$59,020-25.1%
Killeen-Temple, TX$58,990-25.1%
Abilene, TX$58,980-25.1%
Fort Smith, AR-OK$58,970-25.1%
Saginaw, MI$58,870-25.3%
Longview, TX$58,840-25.3%
Jacksonville, NC$58,800-25.3%
Johnson City, TN$58,760-25.4%
Lincoln, NE$58,750-25.4%
Albany, GA$58,550-25.7%
St. Joseph, MO-KS$58,530-25.7%
Elmira, NY$58,410-25.8%
Muskegon-Norton Shores, MI$58,400-25.9%
St. George, UT$58,310-26.0%
Clarksville, TN-KY$58,020-26.3%
Yuma, AZ$57,950-26.4%
Myrtle Beach-Conway-North Myrtle Beach, SC$57,840-26.6%
Jackson, TN$57,790-26.6%
Fayetteville, NC$57,730-26.7%
Springfield, MO$57,280-27.3%
Aguadilla, PR$57,020-27.6%
Daphne-Fairhope-Foley, AL$57,000-27.6%
Fairbanks-College, AK$56,920-27.7%
Lafayette, LA$56,660-28.1%
Mansfield, OH$56,550-28.2%
Decatur, AL$56,450-28.3%
Brunswick-St. Simons, GA$56,350-28.5%
Odessa, TX$56,330-28.5%
Waco, TX$56,310-28.5%
Sioux City, IA-NE-SD$56,230-28.6%
Kankakee, IL$56,110-28.8%
Corpus Christi, TX$55,980-28.9%
Warner Robins, GA$55,800-29.2%
Huntington-Ashland, WV-KY-OH$55,700-29.3%
Idaho Falls, ID$55,550-29.5%
Wheeling, WV-OH$55,510-29.5%
Bay City, MI$55,220-29.9%
Twin Falls, ID$55,090-30.1%
Joplin, MO-KS$55,050-30.1%
Sumter, SC$54,980-30.2%
Gulfport-Biloxi, MS$54,820-30.4%
Morgantown, WV$54,660-30.6%
Anniston-Oxford, AL$54,570-30.7%
Muncie, IN$54,440-30.9%
Owensboro, KY$53,950-31.5%
Alexandria, LA$53,560-32.0%
Tuscaloosa, AL$53,090-32.6%
Shreveport-Bossier City, LA$53,050-32.6%
Lubbock, TX$52,820-32.9%
Beaumont-Port Arthur, TX$52,530-33.3%
Gettysburg, PA$52,370-33.5%
Grand Island, NE$51,980-34.0%
Florence-Muscle Shoals, AL$51,940-34.1%
Tyler, TX$51,920-34.1%
Monroe, LA$51,740-34.3%
Hammond, LA$51,620-34.5%
Lake Havasu City-Kingman, AZ$51,560-34.5%
Lake Charles, LA$51,080-35.1%
Hot Springs, AR$50,950-35.3%
Jonesboro, AR$50,900-35.4%
Johnstown, PA$50,770-35.5%
El Paso, TX$50,680-35.7%
Charleston, WV$50,490-35.9%
Cape Girardeau, MO-IL$50,340-36.1%
Weirton-Steubenville, WV-OH$50,040-36.5%
Gadsden, AL$48,670-38.2%
Hattiesburg, MS$48,570-38.3%
San Angelo, TX$48,530-38.4%
Texarkana, TX-AR$48,510-38.4%
McAllen-Edinburg-Mission, TX$48,350-38.6%
Beckley, WV$48,060-39.0%
Wichita Falls, TX$47,840-39.3%
Dothan, AL$47,790-39.3%
Brownsville-Harlingen, TX$47,320-39.9%
Laredo, TX$47,220-40.0%
Parkersburg-Vienna, WV$46,020-41.6%
Guam$42,240-46.4%
Kahului-Wailuku, HI$42,220-46.4%
San Juan-Bayamon-Caguas, PR$41,200-47.7%
Puerto Rico$39,330-50.1%
Mayaguez, PR$30,000-61.9%
Ponce, PR$27,240-65.4%
Arecibo, PR$25,620-67.5%
Data Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS). Data reflects the most recent annual survey.